We met while studying Economics, and since then, we have walked a path of growth and learning together.
After 20 years of supporting Argentine companies and entrepreneurs in managing their businesses, we decided to take the next step and embark on our own project. This is how HUANACO was born, integrating into the value chain of Argentine natural fibers with a sustainable approach.
We started by selling skeins of pure wool, hand-spun by a group of rural women who had revived this technique as part of a social economy project in Buenos Aires province. Later, we worked with skeins of Angora goat from a cooperative of small-scale producers in Neuquén.
The following year, we introduced skeins of Patagonian Merino wool. With more experience in natural dyeing processes, we launched a collection of colors specially designed for pattern- knitting, which was well received. That was when we realized HUANACO was ready for the next step: producing our own natural fiber yarns.
Since immersing ourselves in the world of natural fibers, we have met producers and learned about their practices, studied animals and their care, empathized with their challenges, and celebrated each achievement and good season.
One of our main goals has been to ensure the traceability of every skein, which led us to become deeply involved in the value chain. We sought answers to all the questions that arose:
Where does the fiber come from?
How are the animals treated?
What are the environmental impacts of fiber-production?
How does it affect the regional economy and the producers themselves?
Through this journey, we discovered places where people practice environmentally, animal, and human-friendly methods. We met producers who work by mimicking nature, and we decided to add value to their production, honoring their efforts and the results they achieve.
In January 2024, we carried out our first in-house production. Merino de la Patagonia is an exquisite yarn—super soft and pleasant to the touch, with firm twist, rounded shape, and excellent stitch definition.
On a small scale, we spin fine and superfine Merino wool, adding even more value to the work that began in the fields. 100% of this raw material comes from carefully managed flocks in Patagonia, where environmental impact and soil health are closely monitored. The producers manage their land and livestock by replicating natural cycles, fostering a thriving ecosystem, greater biodiversity, cleaner water, and healthier soil.
As always, we hand-dye each skein using natural dyes, connecting knitters to the colors of nature.
Since deciding to produce our own natural fiber yarns, we have designed management and production processes that allow us to ensure the traceability of wool, from the farm to the skein.
Merino de la Patagonia marks a milestone in HUANACO's history: have documented the traceability of every skein, complying with the standards and protocols of Land to Market, connecting regenerative farm products with consumers, as indicated by the seal on each skein.
Land to Market™ is the world's first verified regenerative sourcing solution for raw materials, including wool. Land to Market works with brands worldwide to heal the planet through the regeneration of its grasslands.
Thank you for joining us!